Blog
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Miller is right. Materialism isn’t about materials, but other people’s views. Monday, November 2nd, 2009
When companies do it, it’s called positioning.
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Green shoots? Not when businesses are abandoning relationships to eat each other like this. Thursday, September 3rd, 2009
One admirable aspect of Tesco’s success is in training staff to view every shopper as a potential ‘Customer for Life’. The same thinking is at the heart of a course on negotiating Wharton Business School, i.e. before you start haggling, work out how much you care about your future relationship with the other side.
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Multimedia + internet means different messages for different audiences are out, sacrifice in, and security…interesting Monday, July 13th, 2009
In the media world, old distinctions and barriers are crumbling before our eyes. What implications does this have for those in business?
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Creative marketing is not dead, just unrecognisable from its former self Friday, June 5th, 2009
Digitally-raised 20-somethings in the marketing industry today regard its traditional values and structure as about as meaningful as musket practice Helmand.
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If simplicity is the future for physical products, does that apply to professional services as well? Yes, with one note of caution. Tuesday, May 26th, 2009
What the iPod has to say to the service sector.
Client News RSS
Everatt & Co wins major Wiltshire school caseFriday, 5 March, 2010
Claim watched closely by national press and education sector is comprehensively defeated...
HFN Landscapes instruct Definition for new market pushWednesday, 20 January, 2010
Highly-respected landscaper/civil engineer enters 'natural' play area design & build market.
Process Evolution chooses DefinitionWednesday, 16 December, 2009
Leading emergency services consultancy selects Definition to oversee marketing strategy...
Red’s Tom Kingham wins Young Data Centre Engineer of the Year awardWednesday, 16 December, 2009
Definition-drafted submission sees Tom's abilities recognised at a national level
