Blog
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Professional service companies should embrace the proper use of perks Tuesday, June 1st, 2010
If Ian Hislop thinks perks are trivial, he’s been too rich, for too long.
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It’s as if all Ireland is adopting Ryanair pricing. Some professional firms prosper through a similar approach. Should you? Thursday, April 15th, 2010
Making a series of business trips to Ireland recently, I hadn’t anticipated was the extent to which the whole country has ‘gone Ryanair’.
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Miller is right. Materialism isn’t about materials, but other people’s views. Monday, November 2nd, 2009
When companies do it, it’s called positioning.
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Green shoots? Not when businesses are abandoning relationships to eat each other like this. Thursday, September 3rd, 2009
One admirable aspect of Tesco’s success is in training staff to view every shopper as a potential ‘Customer for Life’. The same thinking is at the heart of a course on negotiating Wharton Business School, i.e. before you start haggling, work out how much you care about your future relationship with the other side.
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Multimedia + internet means different messages for different audiences are out, sacrifice in, and security…interesting Monday, July 13th, 2009
In the media world, old distinctions and barriers are crumbling before our eyes. What implications does this have for those in business?
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Creative marketing is not dead, just unrecognisable from its former self Friday, June 5th, 2009
Digitally-raised 20-somethings in the marketing industry today regard its traditional values and structure as about as meaningful as musket practice Helmand.
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If simplicity is the future for physical products, does that apply to professional services as well? Yes, with one note of caution. Tuesday, May 26th, 2009
What the iPod has to say to the service sector.
Client News RSS
Major project completed for BallymoreSaturday, 24 July, 2010
Definition completes seven month strategic / field work project for the residential developer...
Portico launches Romanian retail/office buildingTuesday, 20 July, 2010
Launch of mixed use building particularly closely associated with Definition...
Beaney Pearce best lets year everWednesday, 5 May, 2010
Highly successful year for lettings and sales following Definition-led review...
New Carritt & Co website launchedTuesday, 30 March, 2010
A good example of how a boutique firm can avoid the 'template trap'...
