Definition Consulting

Positioning > Process > Profit

Case Study: Everatt & Company

Legal services marketing for Everatt & Company Solicitors, London, Manchester and Evesham
www.everatt.co.uk

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Everatt & Company handles insurance-related litigation on behalf of major UK insurers and PLCs. Definition’s association with the firm goes back to 1998, since when it has more than quadrupled in size to over 140 people. It is now listed as a Tier One firm in both the Chambers and Legal 500 directories and in 2010 was ranked for the first time in The Lawyer magazine’s UK Top 200, having a turnover of some £8.5 million.

Throughout this expansion, Definition has advised Everatt & Company on all branding, marketing and service development matters. Perhaps most significantly, Michael Taite has also been at the centre of all tender submissions, including drafting, editing and project managing.

Definition was also heavily involved in a service development process which led to the creation of a new Employment Law and HR department in 2008 and which now accounts for some 15% of Everatt & Company’s turrnover.

In April 2011, Everatt & Company both became an LLP and joined forces with Plexus Law, under whose name it now trades.

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