Definition Consulting

Positioning > Process > Profit

Case Study: Everatt & Company

Legal services marketing for Everatt & Company, London and Worcestershire
www.everatt.co.uk

everatt-solicitors2

Task
On-going advice and implementation in relation to positioning, corporate identity, product development and branding, including a series of critical submissions in response to invitations to tender and panel reviews.

Particular responsibility for countering assumptions that a small firm, not based in a major city, could provide a superior service to that of much larger rivals in London and Manchester.

Everatt & Company handles insurance-related litigation on behalf of major UK insurers and PLCs. My association with the firm goes back to 1998, since when it has more than quadrupled in size to well over 100 people. This has involved a constant focus on being sensitive to, and providing for, client demands for more convenient, user-friendly, service, for collaborative use of IT and for innovative added-value services helping them to reduce and manage risk.

Results
By raising its standards and telling people about it in a professional way (i.e. attending to process and positioning), Everatt & Company has overcome its market’s ‘small firm’ assumptions to the point at which it will soon be as large as many of its strongest rivals.

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