Definition Consulting

Positioning > Process > Profit

Case Study: Process Evolution

Process Evolution
www.processevolution.co.uk

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Process Evolution uses computer systems analysis and extensive experience to help the emergency services devise a better match between resources and demand, such as the number police officers a force might have on duty at any one time, or the location and types of vehicles a fire service might maintain. Clients include the Home Office and the majority of UK police forces. They make huge improvements in productivity possible, almost as a matter of course, typically creating savings of hundreds of thousands of pounds per year, per project.

Tasks
Project manage the creation of a new website with user friendly CMS, clear propositions and easy navigation. Subsequently also to oversee the design and production of an exhibition display and accompanying literature. Branding-wise, our starting position was fairly basic, though we did not have a budget to develop the branding.

Solutions
It was important to the client that, whilst making their specialist area clear, we leave the door open to clients from other sectors. The website thus clearly shows emergency services personnel that they are on ‘home ground’, whilst also prominently featuring links to pages about services in other sectors. We used a website design firm we had worked successfully with elsewhere and which was also local to Process Evolution, further extending their sense of control

In branding terms, we opted to smarten up the basic logo and then make everything as clean as possible. This left the way open for us to develop the branding a little on the next task, which turned out to be an exhibition display (see below).

Process Evolution is enjoying a great excess of demand over capacity. Definition continues to advise on all communications matters.

dfn_process-evolution-panels-ver2

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