A serious player in the landscaping market for local authorities and others, HFN has chosen Defnition to assist with marketing strategy and implementation of its new HFN Natural Play design & build service. Taking advantage of HFN’s landscaping expertise, this offers clients such as schools and local government organisations an alternative to standard ‘hard’ children’s play area schemes, focusing on landscape features instead of metal and plastic structures.
Definition’s role in HFN’s Natural Play campaign includes input into strategy and the creation of a new CRM, overseeing all design and content and project management of a dedicated website and direct marketing.
