New Definition client PMA Media Training has always trained press and TV journalists in interview techniques and how to get that ‘killer quote’. Increasingly, this London and Cambridgeshire based firm is now being hired by the other side - ministers and others in the public sector - to train the interviewees. Both sides, however, are having to adjust to a very different world in which, for example, old divisions between press and broadcast media are crumbling - and about which I shall report separately.
In the meantime, suffice to say that it is great to be working with a client in such a fast-moving, high profile sector.
More on PMA at http://www.pma-group.com/newindex.asp , or call Riva Elliott on 01480 300653.
