What we do
- Help you to decide what marketing you should do, from strategy to detailed action plans.
- Implement what you decide you want, overseeing and taking responsibility for all aspects.
- Save you money by using proven creatives, whose charges are passed on transparently.
Since its founding in 1997, Definition has focused on helping professional and business services clients in the UK and central and eastern Europe to build their brands and develop their marketing in a more effective, process led manner than conventional techniques allow. This works because, in the service sector:
- What you say does matter more than how you say it;
- You probably do much more than you claim credit for;
- There are strong distinctions between you and your rivals – they’re just not easy to articulate.
In short, you are more special than you think you are.
Looking at your market positioning and to what extent it fits with what you do, and with what your clients want, reveals this clearly, every time. And that means that, whatever action you take, it delivers a bigger boost to your bottom line, faster.
Specific services include:
- Advice and practical recommendations on marketing strategy, service development, branding and profile development, generating and exploiting new business opportunities. The emphasis here is on genuine innovation and, often, trouble-shooting.
- Project managing the implementation of recommendations, where desired and appropriate, using your in-house resources, your preferred suppliers or suppliers recommended by me. This encompasses everything from exhibitions and websites to signage and literature.
- Delivery of specific, discrete projects, especially writing corporate strategies and literature, writing tender submissions and writing industry award submissions, together with overseeing any creative and production work required.
- Training in creating marketing strategies for service sector organisations, in writing tender submissions, in copywriting, in marketing legal services and marketing property services.
- Clients include Portico Investments (formerly part of the US Prudential), specialist PI and Employment solicitors Everatt & Company, M&E system designers Red Engineering, estate agents Jackson-Stops & Staff and Beaney Pearce, solicitors Universa Law and Carritt & Co, consultants Process Evolution, construction project managers Rose and licensed premises specialist Cavendish Bars.
See the Definition Portfolio for more clients and case studies.
See Specific Services for a more comprehensive list of services.
Client News RSS
Even higher attendance at this year’s Red Sanderson Hotel partyTuesday, 24 January, 2012
Red know the value of showing everyone a good time.
Jackson-Stops figures encourage positive start to the yearTuesday, 24 January, 2012
Jackson-Stops & Staff have surprised even themselves with their performance towards the close of las
Centerscape Stage 1 rebranding completeTuesday, 26 April, 2011
Foundation established in rebranding this developer, owner and manager of German shopping centres
Everatt win new QBE contract with Plexus Law tie-inTuesday, 26 April, 2011
As part of their joining with Plexus Law, Everatt & Company LLP’s work with QBE will conti
